Growth Strategy Package

A Target Persona Workup

Know who to target and how to reach them

A buyer persona details your ideal customer and maps out their story.

It is a critical fundamental step in strategizing and planning your marketing and will serve you for a long time. You will find yourself making business decisions that serve your ideal persona, their goals, their pain points, their knowledge gaps, their preferred channels and media, etc. 

Some persona workup examples can be found here, but yours will be custom to you -- it will not be like anybody else's.

Ideal Customer Profile (for B2B)

Understand the prospective companies that are the best match for you

An ICP (ideal customer profile) is made up of attributes that define which companies are a good fit for your product or services.

You can use your ICP as a way to target your ads, personalize your website, qualify which leads to send to the sales team, set up a one-to-many ABM (Account-Based Marketing) campaign, begin scoring your leads once there are too many to handle, and to guide your product team as they prioritize product enhancements.

You can download a guide to create an ICP here . . . or we will do it with you within our Growth Strategy Package.

Competitive Landscape

An overview of how you stack up to others competing for share of voice with your audience

To capture market share from your competitors (or ensure they don't capture yours), you first need to understand their products, pricing, and marketing and sales tactics.

From there, you can more easily identify your own unique value proposition, create messaging that resonates in your market, dream up promotions and offers, and identify areas of opportunity where your competitors are lacking. 

Understanding where you fit within the ecosystem is imperative in creating your growth plan. 

S.W.O.T. Analysis

Pinpoint your strengths, weaknesses, opportunities, and threats in the market

To properly plan and prepare for your growth, to understand ways you can improve and maximize opportunities while simultaneously avoiding the negative factors that could hinder your growth, a S.W.O.T. analysis will provide an unbiased account for evaluating your business.

Every business has strengths, weaknesses, opportunities, and threats. You can examples of Apple, Starbucks, and others here. When it is time to tackle your own growth challenges, it is time to do your own S.W.O.T.

Strategic Guide

A report specifically for your business to guide your marketing activities

As a result of the Growth Strategy Package, you will get a guide that will define your objectives and the plans to achieve them. With this guide, you will be able to:

• Align your team and get buy-in within your company
• Tie your marketing objectives to your business objectives
• Capitalize on emerging trends
• Maintain relevance with your target audience
• Make hypotheses and test marketing tactics that will drive your results

Marketing Plan

A prioritized list of initiatives to implement in order to achieve growth goals

Along with the strategies, you will also get a prioritized list of initiatives. This list will provide return on your investment many times over. If you have struggled juggling too many marketing ideas, not known where to start, had to shuffle budget around to allow for competing priorities, or wondered what will create the biggest impact, this list will be your map. 

It will be your step-by-step plan to achieve your results in a way that is efficient, effective, and customized for you. 

Expert Strategists

Access our multitude of CMO-level marketing strategists to create plans that drive results

If you could hire a full team of in-house marketing experts for every need, wouldn't you get the best search engine optimizer, best creative designer, best developer, best paid ads specialist, best content creator, best email marketer, etc.? 

If you can't afford all of that in-house (yet!), it doesn't mean you can't get access to it on-demand. Our team of experts has been vetted and has proven successful with hundreds of clients. As a customer of MTR Marketing, you get access to all of that knowledge and experience to get your business to the next level.