How to Get Higher Revenue and Brand Loyalty through Activating and Automating Data
However, collecting data is just the beginning. To truly harness the power of data, companies must...
Megan Wells
Megan is one part content strategist + one part editor + one part copywriter + one part magician. The sum of all parts makes her a complete word nerd @ MTR. When she’s not trying to make the world of digital content a more interesting place, she’s probably on a road trip or working in her garden. Either way, she’s definitely journaling about it.
5 Tips for Aligning Marketing and Sales Teams in 2023
Marketing and sales may feel like two distinct departments, with different functions and goals....
Key Concepts for Effective Marketing Strategies: Total Addressable Marketing and Ideal Customer Profile
In this regard, total addressable market (TAM) and ideal customer profile (ICP) are two crucial...
How to Calculate Your Reverse Funnel For Attainable 2023 Goals
It’s common for small and medium-sized businesses with limited resources to dabble in as many...
How To Gain Visibility Into Your Customer Journeys
Understanding how customers interact with your brand and what drives their behavior is essential...
How to level up your email marketing
While just about anyone can send an email, sending a great email -- one that's a viable and ...
Pillar Page 101: Anatomy of a Pillar Page
Think about any modern home, building, or dwelling that has ever been constructed. They all have...