Subject Matter

How to Get Higher Revenue and Brand Loyalty through Activating and Automating Data

However, collecting data is just the beginning. To truly harness the power of data, companies must...

5 Tips for Aligning Marketing and Sales Teams in 2023

Marketing and sales may feel like two distinct departments, with different functions and goals....

Key Concepts for Effective Marketing Strategies: Total Addressable Marketing and Ideal Customer Profile

In this regard, total addressable market (TAM) and ideal customer profile (ICP) are two crucial...

How to Calculate Your Reverse Funnel For Attainable 2023 Goals

It’s common for small and medium-sized businesses with limited resources to dabble in as many...

How To Gain Visibility Into Your Customer Journeys

Understanding how customers interact with your brand and what drives their behavior is essential...

MTR Team: Christina Reyes, our X-ray seeing Wonder Woman

Q: What is your role at MTR?

A: SVP - Strategy.

Q: OK, but who are you, really?

Leveraging Web3 to start a DAO

As of October 2022, there are 4,826 DAOs with a combined treasury value of $11.2 billion.

Web3: The Tao of DAO

To understand what a DAO is, how it operates, and how it fits into the ecosystem of web3, we need...

How a Web 3.0 organization can use HubSpot Contacts

Email. This is the core of Web 2.0 connections. Everyone has an email address that gets way too...

MTR Team: Michael Emory, our Renaissance Man

Q: What is your role at MTR?

A: Executive Director  — with a focus on growth, partnerships, and all...